Adam Levine Enters The Ever-Crowded Celebrity Fragrance Arena

by Julia Rubin | 5:55 pm, March 8th, 2012

A congratulations is due to Adam Levine for coming up with the most unique branding idea of all time. That’s right, he’s launching his very own celebrity fragrance!

There will be scents for dudes and for ladies, with bottles starting at $36. The CEO of his perfume licenser explained: “Adam is a performer with tremendous charisma — both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.” Let’s just hope his commercial is as revolutionary as fellow perfume pioneer Justin Bieber‘s.

The fragrance brand is called 222, but we propose he change the name to Harder To Breathe (Because You Smell So Good, Girl), Smells Like Jagger, or perhaps Eau de That Guy From The Voice.

[WWD]

Adam Levine

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