Aerin Lauder To Launch Beauty Line This Fall

Aerin Lauder surprised everyone when she announced that she was leaving her position at Estée Lauder last year to launch her own company. Now she’s starting to make waves with her brand Aerin, and we’ve got all the deets.

Lauder (who, by the way, has an amazing office) is launching a luxury lifestyle brand that will include beauty, jewelry, small homegoods like towels and candles, gifts, and personal accessories. The brand will launch its beauty collection this fall, gift offerings during the holiday season, and home goods next spring. Aerin will be sold at fancy stores like Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Holt Renfrew, and several Nordstrom locations stateside, and at Harrods, Selfridges, and select John Lewis doors in London.

Here’s some info on the beauty line launching this fall:

  • There is a permanent Aerin Essentials line (pictured above), and “carefully edited products” will be added each season. The first collection includes foundation, bronzer, a lip/blush duo, hand cream, a brush set, and a makeup bag.
  • A limited-edition color collection will include eyeshadows, blush, highlighter, lipstick, and lipgloss.
  • The holiday collection will feature party-ready items like small lipsticks that fit easily into tiny evening bags.


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