Oh, Alexa Chung, you sly minx. Back in April the divine being of personal style tipped us off that Eyeko’s skinny liquid liner was the secret to her perfectly winged cat-eye – that and hitting the gene lottery jackpot, of course – and now it’s surfaced that she’s inked a deal with the indie cosmetics brand.
Chung and Eyeko have collaborated on a $45 set including a waterproof black eyeliner and waterproof black mascara, which will be released in November at Selfridges in the UK and Sephora over here. The packaging will apparently bear not just her name but her eye-themed art. “We’ve been fans of Alexa’s for a long time, and we were like, ‘She’s an eye freak like us,’” Eyeko’s Max Leykind told WWD. “She’s as obsessed as we are.”
And as we are. Our budgets are already a little stretched at present thanks to Marc Jacobs, Phillip Lim, Jason Wu, Gisele Bundchen
and Nicki Minaj, so the tight product edit is probably a blessing. Especially since it’s the outcome of “at least 50” ideas Chung come up with during one café meeting with the Eyeko founders.
Evidently the DJ/model/presenter/contributing editor at British Vogue is on the same no-sleep diet as Karl Lagerfeld. But her secret to being a constant stream of ideas is easier to swallow: Just get really drunk. “Maybe it was the hangover, but my head was loosened up,” she claims. Luckily we’d put our appearance in her hands whatever her mind.