Take Three: Alexander McQueen Signs Fragrance Deal (Again)

For Alexander McQueen fragrances, let’s all hope the third time’s the charm.

WWD reports that the British house has struck a fragrance deal with the P&G Prestige division of Procter & Gamble Co., following two now-discontinued McQueen scents called Kingdom and My Queen launched in 2003 and 2005, respectively.

According to Jonathan Akeroyd, president and chief executive of Alexander McQueen, things will go differently this time around given the brand’s growth and partnership with a similarly ambitious licensing company.

McQueen and P&G execs are keeping mum on launch dates and the possibility of an Alexander McQueen beauty line (pretty, pretty please?), but designer Sarah Burton is expected “to play a significant role” in developing the new men’s and women’s scents, said P&G Prestige VP Luigi Feola.

As long as we’re speculating — our guess is the new eau will smell like tartan, bees, car paint and the English countryside — we might as well dream big and cross our fingers they’ll resurrect that Kate Moss hologram for the launch party.

While you’re waiting with bated breath, here are our two scents (har har) on lots of other fragrances:


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