Name That Scent: What Does Balenciaga’s New Scent Smell Like?


Fragrance reviews are silly, but sometimes, fragrance marketing is even sillier. What do “playful pastimes” and “nostalgia” really smell like? So from now on, we’ll be crowdsourcing our own fragrance reviews. Read on to find out what our office thought about the latest sample to land on our desk. This week, we’re testing out Balenciaga L’Eau Rose.

Fragrance: Balenciaga L’Eau Rose, $90-115

What Balenciaga thinks it smells like: “A sparkling violet fragrance. A twist of the iconic violet with a sparkling touch of blackberry and musk. The scintillating and youthful fragrance is a feminine scent that captures the sophistication of Balenciaga Paris with an enticing, floral musk.”

What we think it smells like:

  • “A really big, expensive bouquet of flowers.”
  • “Fancy kitchen cleaning products. Like the ones that are made to smell like aromatherapy that make me happy I cleaned the kitchen.”
  • “The perfect country house in Connecticut.”
  • “A freshly-cleaned beach house.”
  • “Displeasing to men. Good for a girl’s night out.”
  • “Mild. Good for if you don’t want to offend the guy or girl you’re going for.”
  • “A wedding. Like what a bridesmaid might smell like.”
  • “A very fragrant Irish Spring.”
  • “Some kind of cleaning product.”
  • “A car air freshener.”
  • “Allergies. Ugh.”
  • “A generic, Richard Gere-esque men’s cologne.”
  • “An impeccably decorated Park Avenue bedroom.”

Check out our previous Name That Scent stories, and watch the videos below for the lowdown on Balenciaga’s Florabotanica scent:

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