Beauty Beat: The Hair Care Line To Make You Go ‘Wow’
It’s impossible to test and review every single beauty product on the market, so that’s why we’re just highlighting the good stuff. You know, those lotions and potions with which we’re currently obsessed, and the beauty counter buys we believe everyone should know about. Today’s pick is good news for gals with color-treated hair.
Being blonde is hard (wah). But keeping up pristine hair color of any shade can be stressful and expensive, am I right? For us platinum blondes, roots have to be touched up every 6 weeks. Even the sandy blondes are constantly fighting the dreaded root. Bottle brunettes are always in search of endless shimmer and don’t even get me started on how hard it is to be a redhead.
For me, what began as a youthful flirtation has grown into a full-on marriage. From my Sun-In escapades at 12 to my blonde ambitions at 30, I’ve felt the crushing urgency to keep my blonde locks bright for years. And due to an unfortunate hair color mishap from my past which involved nightmarish reactions and $600 in color corrections at Bumble & Bumble, I am very skeptical — and overprotective — when it comes to my hair. So needless to say, I was pretty excited about this hair-color cureall.
Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care line and the brains behind its impeccable formulas designed to treat frizz and problematic blonde.
Of the six different product types in the line, I admit to favoritism. The Color Security Shampoo is sulfate-free and uses a revolutionary Japanese amino complex that mimics the natural “glue” between cuticle layers to help keep color in. The Conditioner uses something called “Aquamino Emulsion Technology” to detangle and improves texture, resulting in stronger-looking, bouncy locks. Then, an “Exclusive Sealicon color shield” flattens and smoothes the cuticle and forms a clear, protective, blinding gloss finish. What I noticed? My hair was it’s best bright blonde and better yet, it was manageable. Not dry, not difficult — it was downright soft.
But what’s even cooler is the lavender-colored Brass Banning Mousse for Blonde Hair (they have a brass-banner for dark hair, too), which counteracts harsh brassy blonde tones, i.e., a blonde’s worst nightmare.