A Turkish shampoo company has released a commercial featuring Adolf Hitler, and it’s 13 seconds of awful.
The clip for Biomen shows a wildly gesticulating Hitler giving an explosive speech, which is dubbed to say: “If you’re not wearing women’s clothes, you shouldn’t be using women’s shampoo either. Here it is. A real man’s shampoo. Biomen. Real men use Biomen.” How is this even real?! The Jewish community of Turkey, along with the Turkish chief rabbi, issued the following statement (translated on its website) regarding the ad:
We follow with sadness and regret the use of Hitler figure in the Biomen Men Shampoo advertisement, which was brought to the screen in recent days.
Hitler, who massacred 6 million Jews in gas chambers for the sole reason of being Jewish and also killed its mentally disabled citizens on the purpose of creating “a pure Arian race” , had created the darkest pages of the world history. Using him in an advertisement for whatever reason is an unacceptable situation and could not be accepted by us at all. This is beyond all ethics as well as a huge insult to human rights. We believe and expect that the necessary sensitivity will be shown and the correction will be made soon.
The Anti-Defamation League also issued a statement. This is what ADL director and Holocaust survivor Abe Foxman had to say:
“The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy. It is an insult to the memory of those who perished in the Holocaust, those who survived, and those who fought to defeat the Nazis. This video is just the latest example of the use of Holocaust imagery in some countries to sell commercial products, which has contributed to the trivialization of and desensitization to the unparalleled horrors of the Holocaust. There can never be any justifiable purpose for using the images of Hitler, Nazis or any other depiction of the Nazi killing machine to sell products or services.”
In addition, the ADL has sent a letter to Turkey’s US ambassador that reads: “That this advertisement was created in Turkey, for a Turkish audience, when Turkey is so justifiably proud of its history as a haven for Jews, and in light of its recent projects promoting education about and awareness of the Holocaust, is particularly troubling.”