Bobbi Brown is more than just a makeup genius, she’s an exercise enthusiast, too. In fact, she’s such a gym rat that she just bought the gym next to her studio in Montclair, New Jersey.
Brown, along with her husband Steven Plofker and personal trainer Mark Cohen, is the new owner of 3Sixty Cycling Studio. But don’t let the name fool you — Brown and co. are planning to expand the gym’s offerings to include Zumba, power yoga, forza and more. What sets the gym apart is its lack of membership fees (gym goers can buy their classes à la carte).
Says Cohen: “Our philosophy is that classes have to be fun and joyful. We recognize how difficult it can be to get motivated to work out. Bobbi has a real busy schedule like so many people today, and it was really important that this be a fun place to come to — not your traditional gym.”