300,000 American Women Got Breast Implants In 2010

So it turns out that having a lot of elective surgery and cosmetic procedures done isn’t just limited to the Real Housewives. According to a fresh set of numbers from the American Society of Plastic Surgeons, the number of breast implants (and buckets of Botox) we’ve been shelling out for has increased over the past ten years.

The New York Times‘ health blog parsed out the numbers, from the society’s annual Report of Plastic Surgery Statistics, and found that while a handful of cosmetic procedures are on the decline, more women in America are getting breast implants than ever before. Implant surgeries have increased some 40 percent over the past decade, and almost 300,000 women had implants in 2010. Women in the Mountain and Pacific states are said to account for some 40 percent of those surgeries. (Personally, we think they’re just talking about the Houswives. Camille Grammer has homes in Aspen and Beverly Hills.)

While other, um, let’s call them traditional (read: invasive) procedures like rhinoplasty and liposuction have decreased over the last decade, Botox and other fillers are on a serious upswing. Botox injections have increased 584 percent over the past ten years.

On the whole, doctors performed over 13.1 million cosmetic procedures in 2010, a 5 percent increase over 2009. Is it a sign the economy is getting better? Maybe not. But it is a sign that people with discretionary incomes really, really don’t like feeling ugly. Check out the rest of the statistics here.

A Decade of Boosting Breast Size [The New York Times]

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