Fragrance commercials are weird as a rule, but the new ad for Burberrry Body starring supermodel and actress Rosie Huntington-Whiteley is weird on top of being sort of bland and also ridiculously seductive.
And that’s because in it, you’re basically looking at two things. A CGI version of a bottle of Body spinning in a circle, and Huntington-Whiteley writhing her way out of one of Burberry’s iconic trench coats. It’s a pretty direct message — look at Body, now look at this body. Layering!
Of course, the marketing genius behind it is that it is so uncomplicated. Burberry creative director Christopher Bailey says that’s exactly the way he wanted it. “We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.”
Take a look at the commercial and tell us if it makes you want to buy it.