Celebrity Beauty Lines: From Guyliner To Soda-Can Curlers

Do we need another celebrity rag in the checkout line? According to Harris Publications, which is launching Juicy Magazine in May, apparently we do. Juicy is touted as the first celebrity and lifestyle magazine for Black women, and will also serve up a healthy dose of hair and beauty content.

But what about the celebs behind beauty lines? I haven’t tried these products yet (though would like to and will), but here’s a roundup of the latest celebrity beauty dish.

Skin care strikes a pose

That Gisele Bündchen, she of the flowing mane and fetching pose, is an environmentalist and UNEP Goodwill Ambassador was news to me. I actually had a brief opportunity to “interview” her once years ago—backstage at the Dolce & Gabbana show during my WWD correspondent days—in which all she had to say/shriek was “I LOVE makeup!!”

But green skin care is a positive thing, and Bündchen has embarked on a host of eco-endeavors, so it will be interesting to see how her line, Sejaa Pure Skincare, a) performs; and b) fares in the market. Vogue, in a gushy profile, reports the line uses coconut oil as a preservative. (Note: Since it’s paraben-free, and with “natural” preservatives, you’ll likely have to watch the expiration date).

The four-SKU line, which includes a Mud Mask, Day and Night Cream, and a Limited Pure Skincare Kit, launched in March and its philosophy is “to create products that not only nourish your skin, but your whole mind, body and soul.” According to the Vogue interview, the line intends to “teach girls to love themselves and take care of their bodies”—and that the mask was inspired by Gisele rubbing mud on her face as a child to get rid of pimples.

Verdict: Curious to learn more about the extent of its green-ness. Stay tuned, but based on a glance at the standards stated on its site, looks promising.

Look fabulous, save the animals

David Babaii for WildAid is a hair care line, available at mass outlets like Duane Reade but also Ulta, created by Babaii in partnership with Kate Hudson. Babaii apparently grew up with a love and appreciation of animals, and this project adeptly combines his two passions. Ten percent of profits are going to WildAid, the organization dedicated to animal rights advocacy and ending illegal wildlife trade.

Line includes shampoo/conditioner, styling products and tools. I’m ready for the Bohemian Beach Spray, personally.

Verdict: Exotic ingredients, “cruelty free” (and paraben/sulfate free), a worthy cause and a friendly price point – look forward to testing out. And we heart that Babaii lists his mom, a former assistant to Vidal Sassoon, as muse.

Recycled hair accessories, courtesy of Snooki and Lady Gaga

Though, sadly, an April Fool’s ruse (sigh), one of my fave sites—Ecouterre—reported April 1 that Jersey Shore’s Snooki was launching a line of poofy wigs made from recycled PET plastic. Called “Snookillicious,” the wigs were to be available in blonde, auburn and brunette.

Of course, “Snooki’s poof” has its own Twitter account—whose writer is “Poufin’ for love”—so better sign up now to be part of the “conversation”:

Haha oh sorry again!
Omg take a picture! I wanna see how the pouf looks!
Haha well you can touch me anytime you want!
Haha awesome!

OK, so how about Lady Gaga’s soda-can hairpieces in her “Telephone” vid? Try it yourself, here. Maybe this will take off and inspire Snooki to actually make the wigs.

Verdict: OK, so neither are technically a real line, but we love it! So brazenly bad it’s deliciously good—and…bonus! Eco-friendly, just in time for Earth Day.

Adam Lambert’s reported makeup line

Sites from Black Book to NYMag.com reported last month that Lambert announced at the Blonds show that he was debuting a line of men’s cosmetics. Really? As one commenter noted in a blog post on the subject, “black eyeliner is black eyeliner.” So true. And we love this picture that Blackbook.com ran, where Glambert kinda looks like Ahkmenrah from “Night at the Museum.”

Verdict: Is it or isn’t it for real? Who cares. Agree with Black Book and prefer the manly-man or maybe a Costello Tagliapietra-esque lumberjack look, anyway.

Lastly…the UK press has reported that Katie Price has dreamed up a makeup line “for kids”…and we had to give a shout-out to M·A·C’s VIVA GLAM, because everyone is abuzz about Viva Glam Cyndi, a light reddish coral shade. While not a celebrity line per se (but with celebrity spokespeople), since 1994 100% of proceeds from its limited edition lipsticks have supported the fight against HIV/AIDS.

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