Part of the fun when it comes to buying beauty products is chatting up the sales associates for recommendations and free samples. Well, Chanel is changing that by installing a mascara vending machine inside Selfridges in London. We repeat: a mascara vending machine.
Chanel tested out the concept with a human vending machine in stores for last year’s FNO, but are rolling out an entirely mechanical version to coincide with its latest mascara, Le Volume de Chanel Mascara. The machine will be at Selfridges from April 25 to May 8, and shoppers who buy the mascara via the machine will also get a sample of the brand’s Glossimer lipgloss and a preview of the summer 2013 collection. Pretty cool, huh?
And for those who still want to make friends with the salespeople, makeup experts will be on hand to give smokey eye makeovers.
BRB, time to book our flight to London to test this baby ourselves.