The “lifestyle beauty collection” will be produced exclusively for the cosmetic giant, with plans for limited edition seasonal collections. Prices fall safely within the beauty megastore’s middle range, varying from $14 for a lip gloss to $28 for a makeup bag including hair, face, and body products as well as accessories.
However, if you’re expecting over-the-top glitz a la Urban Decay, prepare to be disappointed. “I’ve always designed for girls who believe that less is more, and I’ve stayed true to my aesthetic with this beauty collection,” said Ronson.
In addition, she’s had some help from family and friends — among them Nicole Richie, Drea de Matteo, and sisters Samantha and Annabelle. “The collection was created with my friends and family in mind, and each product is named after their unique style and beauty,” said Ronson.
And if she designs makeup as well as her clothes, her new cosmetic collection will no doubt be a success.