Would You Pay $700 To Have Perfect Makeup At Your Funeral?

by Justin Fenner | 5:19 pm, July 8th, 2011

Presentation is everything in the beauty industry, and one British cosmetics company has come up with a way to make sure your final look lasts for an eternity. And by that we mean they’re offering a $700 service to design and apply the smoky eye you’d most like to be buried in.

Illamasqua, a British company that makes “makeup for your alter ego” has partnered with a London-based Leverton and Sons funeral directors to offer what they call The Final Act of Self-Expression. It’s a plan that allows you to determine, before you die, what your makeup will look like as you step into the afterlife.

At first we thought this was creepy — not to mention priced a smidge high — but after sitting down, taking a few deep breaths, facing our impending mortality and reading the post that announced the service on Ilamasqua’s blog, we still thought this was creepy.

Illamasqua encourages people to self-express and embrace their alter ego in every way – why should this be any different when you pass away? It is a celebration of life, and one that should be indulged for your last glamorous look.

This unique service encourages people for whom making-up is an intimate part of their identity to plan their final transformation – one that pays tribute to who they were in life and how they want to enter the afterlife …

And we encourage you to have pictures of yourself for your family to give to your undertaker. Because even if your life is glamourous — and even if your funeral’s after party is especially chic — there’s nothing fashionable at all about death or dying. And as forward-thinking as it is to have a roadmap for your death mask, to hone in on the end of your life as a business opportunity is just plain gross.

[Illamasqua]