Diane von Furstenberg Has Bottled The Power Of Women

by Justin Fenner | 11:00 am, May 25th, 2011

What does the essence of powerful women smell like? Frangipani and violets. Those are the olfactory highlights of a fragrance that designer Diane von Furstenberg will start selling this fall, inspired by the power of women.

Von Furstenberg will launch a fragrance called DIANE and coordinating beauty products in October. European, Middle Eastern and North American women will be the first to get their hands on the scent, which the designer told Women’s Wear Daily she created for, (for lack of a better topical reference, sorry) girls who run the world.

“I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be,” she continued at an event here Tuesday night to preview the fragrance. “I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.”

Word has it Beyonce has already ordered the entire collection, but you’ll be able to get it at Nordstrom, Sephora and Bloomingdale‘s this fall.

[WWD]