Dove Would Like You To Know That You Have Ugly Armpits

by Julia Rubin | 11:45 am, March 31st, 2011

Do you hate your armpits? Do you think they’re just so ugly? Are you ashamed of them? Because you should be. Because they are just that ugly. PSYCH. We think your armpits are totally, totally fine. Dove, however, does not.

The brand has just released a product called “Ultimate Go Sleeveless Nourished Beauty Deodorant” that promises to make your pits pretty via special moisturizers. Moisturized armpits are pretty armpits, we guess? We’re big fans of moisturizing over here at Styleite (and we’re also big fans of Dove deodorant — all three of us use it), but the marketing surrounding the product seems a little offensive.

Apparently the Unilever people (who own Dove) did a little research and found out that “93% of women consider their armpits unattractive.” Here’s the thing: we posit it’s not that 93% of ladies find their personal armpits particularly ugly, they just find armpits in general pretty ugly. This is not surprising as it’s common knowledge that armpits are not the most attractive body part!

Consumer products expert Jonathan Asher hits the nail on the head: ”Any marketer has to be careful of appearing to create a problem that doesn’t really exist. You can suffer a backlash if you do that.” Is shaming a woman about her ugly underarms (when everyone’s pits are less than gorgeous because, hello, pits) really a way to drive sales? Are people really that upset about their armpits? Is this a thing? Also, are people walking around in tank tops with their arms raised above their heads? Because even in your most naked of moments, your underarms are generally not in view, right? Are we crazy? Is this real life??

[via WSJ]

dove Dove deodorant Dove Go Sleeveless Dove Ultimate Go Sleeveless Nourished Beauty Deodorant

Snow

I really do think my armpits are ugly. I don’t think moisturizers will fix the problem though. I hate their discoloration.
amarie

i hate mine. i’m wearing a sleeveless top and just put on my jacket because i felt uncomfortable. bleh.
Millionsofpeaches05

I do ballroom dance and often feel self-conscious about my underarms while wearing strappy dresses and raising my arms above my head for arm styling. I’m going to give this product a try.
ThisIsMyFace

It must be “a thing” since they’re constantly being Photoshopped…
http://twitter.com/sanyasanshine sanya1401

Here in the Philippines, every deo has a whitening version for dark pits. Drug stores/beauty stores sell special scrubs and creams esp. for armpits.

I alwas find these ads odd, who walks around with their arms up to expose their pits anyway? Plus to get it like the models you’ll need make up to make it look that ‘flawless’.
pix

you know, i think it’s the products that are used that cause this discoloration that we ladies find unattractive about the underarms. for the past month, i’ve been using a mix of baking soda, cornstarch, coconut oil and an essential oil (lavender for me because i like the smell and it has anti-bacterial properties) blended together as my deodorant and i no longer have discoloration, the amount i sweat has decreased dramatically and it’s WAY cheaper than buying deodorant at the store. i won’t go back to store bought.

Dove Would Like You To Know That You Have Ugly Armpits

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