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Is Drew Barrymore Teaming Up With Walmart?


We always think of Drew Barrymore as the quintessential CoverGirl — but maybe that’s just because she has fronted the brand’s campaigns for the last five years.

According to a report in WWD, however, Drew’s contract with Procter & Gamble will be up in January, and once she severs ties with the beauty bigwigs she plans to jump into the ring as a competitor. Barrymore has reportedly created a line of makeup exclusively for Walmart — a first for both the actress and the retail giant. She is said to have worked on the line with Intercos, the leading developer and producer of cosmetics and skincare, and it is presumably planned to hit stores early next year.

This seems like a natural move for Drew, given her hands-on role in her CoverGirl campaign (she was co-creative director of the TV spot, having directed music videos and lensed magazine covers herself) and ample experience in the cosmetics world (she also worked with Lancôme from 2004-2005). We also suspect she may have been on the lookout for a big project to take on in 2013 — after all, with her Chanel-clad wedding this past June and birth of daughter Olive earlier this month, Barrymore is probably getting used to having her hands full.

Now — any speculation on what moniker she’ll choose for this line of pretty-making products?

[WWD]



  • Alex

    Teaming up with Walmart means you are joining in the ‘has been’ celebrity catagory.
    And Walmart being associated with your product line cheapens its imagae from the beginning.

  • http://www.indigenous.com/shop/womens Jon DeLaurie

    I am glad for Drew to be using her influence to try to create her own brand, but kind of mystified that she is going with Walmart. She has always seemed to be an advocate for promoting against social injustice. I would think the timing for her to attach herself to Fair Trade Organic products would be perfect. There are plenty of brands out there like Indigenous.com that can appeal to various income levels and give her a PR a boost with socially awareness. It seems that organic, handmade, and fair trade are building momentum it would be great if she caught that wave to differentiate herself from every A lister that tries to start their own brand.

  • madmilker

    Golly!

    Made In America….duh! about 37 years to late. Yeap! 1975 was the
    last year America had a trade surplus. duh! Just how old is little Ms
    Drew?

    And did you read today where the 5 and Dime was gonna buy more Made
    In America…duh! does this mean they gonna move their Global
    Procurement Office in China to the Ozark hills of Arkansas…

    duh! and what about that port deal they made with Li Ka-shing back in
    2006 in Mexico….are all those “flowers” going to that port to be
    shipped to all those nice people in Asia….

    duh! you did know Wal*Mart puts less than 5% foreign in all their stores in China…..duh! you did know that….right..!!

    Sad! it has taken that company thirty-seven years to realize just
    how bad they have screwed the We the People and now they think they can
    put it in reverse and make it all go away.

    You young people in the United States of America have no
    idea….none..!! You run around with one of those so-call smart phone
    thumbing the sh!! out of it, use a GPS gadget to get you from point A to
    point B because you to lazy to make your mind work hard enough to
    remember it…..and the saddest part buy all that so-call cheaper
    foreign stuff thinking its gonna make you wealthier…

    psst!

    My America didn’t have 46 million people on food stamps and 20
    million unemployed in 1975….the last year America had a trade
    surplus…the year President Ford appointed another O’fart by the name
    of Bush to be Chief of the US Liaison Office in the People’s Republic of
    China…..duh! the year Social Security was pegged to inflation….duh!
    the year Sam Walton went to Seoul…. and the year Jimmy Hoffa up and
    disappeared.

    Oh! and wasn’t that the same year little Ms Drew made her first
    appearance on God’s green Earth naked as a J-Bird an not an ounce of
    original sin in that beautiful little heart of hers….

    and fast forward thirty-seven years when this great union of states
    are looking at a government debt over $16 trillion and O’fart’s like
    myself remembering the debt we left behind the day little Ms Drew was
    born of only $533,189,000,000.00…..

    Sad…! it’s all about the greed of money and running like a scalded
    dog trying to stay up with Mr and Mrs Jones by maxing out ten different
    credit cards.

    Well, you young people need to look around….if you don’t know it
    now there will come a time that you will…this is God’s little game and
    you are only pawns in his/her strategy to win….

    You arrived naked as a J-Bird with a baby pretty smooth tattoo free
    skin body and not one ounce of that original sin…..spend your whole
    life being push to the left and to the right, filling your pocket books
    and purses up with wealth or your minds with regrats….some get
    knowledge…some get the shaft….but when God gets tired of playing the
    game with you ….you will leave God’s green Earth the same way you
    entered…..not an ounce of wealth except what you have in your
    head….a naked body pure of sin except what you did with it….

    and if you’re one of the lucky few….

    a little “flower” behind each ear put there by little Ms Drew that
    was taken off a shelf from inside a 5 and Dime by the name of
    Wal*Mart….

    Whoopie!!! Made In America is the only way out of this mess because foreign made put US here.

    And if you really think that so-call foreign is much cheaper…please
    think about those fifteen cargo ships that pollute as much as 760
    million automobiles and the $9 billion tax dollars that is taken from
    all Americans each year to clean the fish from ballast tanks of ships…

    Ms Drew, this O’fart would like to say “thank you” from the bottom of
    my heart that you are going to have your product Made In America.

    If only 311 million more Americans would put these union of states
    first again we as a nation of one could surely have it much easier at
    playing God’s little game while we are here.

    To all you people that would like to mock and make fun of this O’fart
    in the way I construct a sentence, spell or whatever….feel free
    because all those words that were written above came from my heart and
    not from this keyboard attached to my laptop.

    Go right ahead…this game for me is almost over with anyway.

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