Name That Scent: What Does Lacoste’s New Fragrance Smell Like?

Fragrance reviews are silly. Fragrance marketing is even sillier. So from now on, we’ll be crowdsourcing our fragrance reviews. Read on to find out what our office thought about the latest sample to land on our desk.

Fragrance: Eau de Lacoste L.12.12 Rouge, $39-62

What Lacoste thinks it smells like: “The latest addition to the Eau de Lacoste L.12.12 Fragrance Collection is a scent based on a triple blend of spices — ginger, black pepper, and cardamom. When first sprayed, the fragrance is introduced with a refreshing, colorful blast of iced red tea, spiked with spicy mandarin liqueur and juicy mango. A second energy burst of notes emerges through a stimulating spice cocktail of Madagascan black pepper, Indian ginger, and Guatemalan cardamom, creating a vibrating contrast. The long-lasting signature of this aromatic woody creation sustains its character through acacia wood accompanied by golden Laos benzoin and labdanum.”

What we think it smells like:

  • “Deodorant.”
  • “Like a magazine.”
  • “It smells like hugging your friend’s dad.”
  • “A hot Italian mom from Long Island.”
  • “My grandmother or grandfather’s fragrance.”
  • “Like my first grade teacher.”
  • “Flammable.”
  • “Lighter fluid.”
  • “It smells like a bar.”
  • “An after-dinner drink.”
  • “A younger scent, not an older scent.”
  • “I would expect my 24-year-old cousin to wear this.”
  • “A locker room after everyone has showered.”
  • “A girl’s perfume that could be a guy’s perfume.”
  • “Like CK One, but sweatier.”
  • “Like Hollister, but cheaper.”
  • “It smells just like Axe.”
  • “Generic body wash.”
  • “The mall.”
  • “What you imagine cologne to smell like.”

Tune in next week when we review Versace Yellow Diamond, “a new, captivating, and voluptuous fragrance of true femininity, confident in her charm, in harmony with the unmistakable glamour of Versace”.

PREVIOUSLY: Thirdman Eau Profonde, Valentino Valentina, Dolce & Gabbana The One Sport, Eva Longoria EVAmour

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