WATCH: Emma Watson’s Lancome Commercial Is Not Very Good At All

Emma Watson‘s Lancome commercial has been a long time coming, and we hate to admit we really don’t like it.

It’s very narrative — and the narrative is not a particularly interesting one! And the commercial isn’t pretty enough to make up for that! Okay, it goes something like this: Watson dresses up like a boy (or Annie Hall) and goes to a bookshop. She asks the cute bookshop guy for help and “accidentally” leaves her fedora in the store.

The smitten bookshop boy keeps the hat and sits meaningfully at a cafe. He then runs after Watson upon seeing her walk by. He thinks she gets on a boat and is thus LOST FOREVER, but then she appears, almost kisses him, and the hat magically moves from his head to hers.

And it’s all because of Trésor Midnight Rose! Or something! Also, the music is really not great. This definitely skews more in the direction of Justin Bieber‘s Someday commercial as opposed to Natalie Portman‘s clip for Miss Dior Cherie. Poor Emma:

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