Name That Scent: L’Eau d’Issey Florale Smells Like ‘Jewelry And Fur’


Fragrance reviews are silly, but sometimes, fragrance marketing is even sillier. What do “playful pastimes” and “nostalgia” really smell like? So from now on, we’ll be crowdsourcing our own fragrance reviews. Read on to find out what our office thought about the latest sample to land on our desk. This week, we’re sniffing L’Eau d’Issey Florale.

Fragrance: L’Eau d’Issey Florale, $24-94.

What Issey Miyake thinks it smells like: “L’Eau d’Issey Florale is the pure expression of a flower. Its top notes smell of the breath of a barely opened rose. This flower’s true nature, its dewy softness, is set against the sparkling and crystalline notes of mandarin. In the heart notes, the floral purity of lily, with accents of orange flowers, is soft like a caress. The deep scent of white wood travels along a trail of musk, giving its base the weight of a fragrance from the past. ”

What we think it smells like:

  • It’s like I just walked into a flower shop, and the scent’s not that overpowering.
  • Nice. A little generic, but nice.
  • Giftboxes at Bloomingdale’s.
  • Pleasant. And it’s rare that I actually enjoy these.
  • Sweaters and Christmas and earrings.
  • Stuffing. Maybe with some cranberry sauce on top.
  • Expensive. Like jewelry and fur.
  • My grandma’s jewelry box.
  • Fake flowers. Like potpourri.
  • Your well-dressed neighbor.
  • A trustworthy man.
  • Shit, my freshman year roommate’s boyfriend just walked in and I’m not even looking but I can tell that he’s here. Like that.
  • Check out our previous Name That Scent stories.

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