Jason Wu Reveals Lancôme Collab Launch, Hints At Full Beauty Line
Marc Jacobs‘ Bleecker Street beauty store is officially open for business, but don’t go blowing your quarterly lipstick budget in one fell swoop – Jason Wu’s is out in September.
The designer announced back in February that he was teaming up with Lancôme on a cosmetics line, joining the ranks of L’Wren Scott, Jenny Packham and Alber Elbaz by testing the waters of powders, palettes and polishes.
He also gave us a sneak peek at one of the shadows at his Fall 2013 show, sending every girl in the show down the runway in his favorite smoky lilac eyeshadow from the upcoming collab. “It’s one of my favorite colors,” he’s now told WWD. “I figured, for a sneak peek at the collection, it felt like the right thing to do.” We can already see it sneakily peeking out from under the bangs of berry hue-lover Michelle Obama.
The 15-piece collection includes three eyeshadow palettes, dark navy mascara and multiple red lipsticks and nail polishes, which range in price from $15 to nail polish to $49 for a five-shade eye palette. And if you’re a fiend for packaging, you’ll be pleased to hear each compact comes in Wu’s signature dove gray and is stamped with both his name and Lancôme’s rose.
“Every little detail has been customized and designed for this collaboration, so it feels very special and complete,” he said, adding that he’s also created transparent lace makeup bags. “I think it will stand out on the beauty floor because I don’t think anyone else is using gray for their collection right now. I think the packaging part is as special as what’s inside.”
We’re also putting on our speculation hats and imagining a full cosmetics line to rival Jacobs’ in the near future. Wu’s already created next season’s Lancôme collab well ahead of schedule, and he’s obviously kinda preoccupied with cosmetics in general.
“I think makeup is one of the closest parts to fashion — it goes hand in hand in almost every single case,” the designer told WWD. “When you have great hair and makeup, it brings out the clothes even more. This project feels very organic to me and is one of my favorite collaborations that I’ve ever done. In so many ways Lancôme shares a lot of the same DNA as my brand — it’s feminine and there’s something quite classic about it that never gets old. I see those qualities within my own designs.”
Thirdly, he’s obviously on the same sleep deprivation diet as Karl Lagerfeld. Despite being recently called to the helm of Hugo Boss and growing his own sell-out label, he hints, “I think in the near future you’ll see me expand more within the projects I’m already doing.”
The Jason Wu x Lancôme collaboration will launch during New York Fashion Week as a Nordstrom exclusive. Get a second sneak peek below.
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