Justin Bieber Is Crowd Sourcing His Charity Fragrance
Justin Bieber has already put his name and face on so many beauty products that we thought there was already a fragrance in the mix. Turns out we were wrong. But by this summer, teenage girls everywhere will be spritzing themselves with a fragrance Bieber is developing, and all of its proceeds will go to charity.
Bieber is the first celebrity to partner with Give Back Brands, a company that wants to turn celebrity product lines into charity donations. Beiber’s fragrance, which will probably sell gallon after gallon as soon as it hits stores, is still in the works, so we don’t know what it will smell like. But Vanity Fair reports that Bieber’s fans will be a key ingredient.
“His relationship with his fans is unique; he truly cares about and communicates with them constantly, and he plans to do so throughout the development and marketing process,” said Give Back president Robert Hollander.
Essentially what that means is if you want to keep the words “patchouli” and “orris” off of the product description, you might want to start tweeting at the boy now.
Bieber has yet to pick a charity to benefit from sales of the fragrance, which he also has not named. So maybe everyone could get in early on and influence both of those things, too?
Bieber Fever Makes a Splash for a Cause [Vanity Fair]