Karl Lagerfeld’s Fragrances Get A ‘New Lease On Life’


As Brad Pitt will remind you, Chanel No. 5 is pretty much everywhere. Well, at least we think that’s what he means by the line “wherever I go, there you are.” Who knows.

Anyways, this had us thinking that we really don’t come across Karl Lagerfeld‘s eponymous fragrances anywhere. The close we’ve gotten is seeing the ads for Karleidoscope, a scent only available in European Sephora doors, and the vague recollections we’ve been able to summon of the now retro-looking men’s fragrance Lagerfeld, released back in 1978.

But, according to a report in today’s WWD, that’s all about to change now that Inter Parfums, a French fragrance licensee has signed on to produce perfumes for Karl Lagerfeld B.V., with the first set to hit shelves in late 2014. Inter also licenses Jimmy Choo, Boucheron, and Lanvin perfumes, and only recently relinquished the Burberry name, which had up until then generated 50% of their sales. They take over from Coty Prestige, who has licensed Lagerfeld’s fragrances since 2005. According to WWD:

Market sources estimate Lagerfeld fragrances generate wholesale volume of about 10 million euros, or $13 million at current exchange, with the business concentrated mainly in Europe. It is understood the partners plan to pump up the volume at least fivefold.

“We want to portray the whole world of Karl,” Karl Lagerfeld CEO Pier Paolo Righi tells the trade paper. Lagerfeld, for his part, chips in that, “nothing’s more exciting than a new venture,” an attitude we’re pretty sure he’s conveyed quite clearly with his new masstige line Karl, new capsule collection for Shu Uemura, and new fatherly role (to Choupette, of course!)

Inter and Lagerfeld have inked a 20-year deal, which means the contract might just outlast the 79-year-old designer himself — that is, if he is indeed mortal, a fact of which we’re still not convinced.

[WWD]

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