PHOTO: Karl Lagerfeld’s Karleidoscope Ad Is … Kaleidoscopic

So Karl Lagerfeld‘s new fragrance Karleidoscope will be on the market Monday, and today the Chanel designer unveiled the ad for the scent, which, of course, shot himself.

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It stars model Bianca Balti in an actual kaleidoscope of her own face and decolletage. Lagerfeld told Women’s Wear Daily that he loves ” Bianca and her strong, modern but classical beauty.”

It’s a strong, modern ad. Like, how relieved are to look at this and not see Balti sitting in a field or slinging her arms around some faceless dude? Of course she’s in a kaleidoscope of herself! What else could this ad possibly be?

Take a look at it below and tell us if it makes you want to buy it.

[WWD]

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