In the ever saturated branded market, it can be incredibly difficult to differentiate one brand’s product from another. Which is why Kate Spade’s decision to launch a line of lipsticks with the name Supercalifragilipstick is genius.
The capsule collection, which was created with and produced by the founder of cult lippy line Lipstick Queen, Poppy King, features four distinct sheer shades of a gloss and lipstick hybrid: Pop Art Pink, Bashful Blush, Fuchsia Fete, and Adventurous Red. Each color costs $24.
While we personally prefer a hyper-pigmented color, the brand is smart to launch with sheerer shades that might appeal to a wider swath of the market. And King has clearly put some serious thought into the product. Women’s Wear Daily reports:
Each was formulated with microfine pigments and silk powders designed to facilitate smooth coverage that wears easily, along with shea butter and coconut oil to hydrate lips. “The formula holds various polymers that have a high reflective index and allow for maximum shine with hours of wear,” explained King, noting that a complex moisturizing agent is used to wet pigments, resulting in brighter, more intense hues, and that texturizers and 3-D colorants, such as mica, titanium dioxide and iron oxides, are included to provide dramatic optical effects.
The collection will be sold in the fall at all Kate Spade stores and at KateSpade.com.