Can You Read This Katy Perry Interview Without Buying Her New Scent?

Um… Did Katy Perry just sell us her fragrance before we’ve even smelled it? With… Words? That’s hard. Even for writers.

But in an interview with WWD to promote her new scent Killer Queen, pop’s Smurfiest star comes across as sharper than the point on its scepter-inspired bottle. She rhapsodizes over her fragrance like she’s a customer rather than a promoter, and she pushes our nostalgia buttons via references to the almighty Queen (the band, not Bey).

Smart PR move, or is she just abnormally into her own scent? You be the judge. Ultimately, the fragrance is all about “highlighting the power that’s already inside of you.” Cringe or no cringe?

Killer Queen is inspired by the formidable woman glorified by the lyrics of the late Freddie Mercury, and who we have all too often participated in drunken group sing-a-long tributes to.

“Freddie Mercury painted the lyrics of this woman who I wanted to be. She seemed very powerful, and she captivated a room when she walked in. I named my company Killer Queen after those lyrics. I feel like, after all this time, it was appropriate to use that name in association with something I did. I feel like I’m falling, finally, into that woman Freddie painted… Killer Queen is powerful, edgy, sophisticated — and that’s exactly where I’m trying to be now with my music.”

One thing it’s definitely not inspired by is fear:

“A lot of people do things out of fear. A lot of people make choices [based on thinking] they won’t have a career in five years. I know where I am, I know what I do is worth something and does not have an expiration date on it. I’m not making choices — in any capacity of my life, with any kind of endorsement, with any kind of product — out of fear.”

But even a cynic (ahem) would find it hard to argue that she’s doing this just for the money. A big part of Katy’s appeal is being simultaneously a beacon of great female power (hello, net worth of $55m)  and an overexcited bumbling tweenager.

Her views on makeup echo this perfectly. She describes having an obsessive beauty routine without sounding like a) a psycho or b) one of those annoying “no really, I just use moisturizer and lip balm” celebrities. She’s an admitted “product whore” and has “a [beauty] regimen that spans an hour and a half, and nothing goes out of order.” But she also ‘chuckles’ and says it’s hard to do “if you’re sleeping over at a new boyfriend’s house.”

And FYI, she’s totally not fazed by haters of her weird ‘Punk Joan of Arc’ Met Gala look:

“That was true punk,” she said. “And when I woke up really hung over the next day, I saw I was on WWD’s cover.”

That blend of revere and relatability is equally lucrative a quality in a scent. We may have already put an order in, because sales are going to be through the roof.

Related Links:
Adam Levine’s Fragrance Ad Looks Like A Spoof But Is Actually Real
WATCH: Taylor Swift Sits In A Tub, Spins Around A Lot In New Fragrance Ad
Name That Scent: Vera Wang’s Be Jeweled Smells Like A Sexy Divorcée

[WWD]

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