Lauren Luke is part of a generation of YouTube makeup gurus who show those of us who are less deft with our brushes how to contour, apply liquid eyeliner, and get a perfect pout with instructive how-to videos. But on Monday, Luke posted a different sort of tutorial.
In a PSA called “How To Look Your Best The Morning After”, she showed viewers how to cover up signs of domestic abuse. Luke, who has 440,000 subscribers on her YouTube channel, appears cut and bruised in the clip, telling viewers she’s sorry that she hasn’t been posting as often as usual but that she’s been having a “rough time”. She then goes on to demonstrate how to cover up evidence left by “rings and watches” or being “pushed hard against a coffee table”. The video ends with this message: “65 percent of women who suffer domestic violence keep it hidden. Don’t cover it up.”
In a world that often glamorizes domestic abuse or uses it as a punchline, this type of clip is exceedingly welcome. The video, which Luke partnered with Refuge to create, had 111,000 views at the time this post was written. It’s heart-wrenching, but as nearly one in four American women will experience domestic violence during their lifetime, it’s something we all need to see. Watch the video and join Lauren’s fight to end the silence here.
[via HuffPost Style]