Leighton Meester To Be Herbal Essences’ Brand Ambassador
Who would have thought that a headband could make such a statement? Headband or not, it seems that the most popular thing about Leighton Meester these days is not her character on Gossip Girl, but her hair. And while we’re talking about it, did anyone know she was a natural blonde?
On Friday, WWD announced Meester’s latest project; the Gossip Girl starlet is Herbal Essences’ new global ambassador. The role will feature her in the company’s advertisements, on their website, and on their Facebook page.
“My first memory is those iconic commercials back in the day,” Leighton told WWD. “My mom used it, too—the kind with the clear bottle with the flowers. Now it has a new look and everything is different.”
So will Leighton be having an Herbal Essences-induced orgasm on a commercial? Doubt it, but maybe Leighton is the push the brand needs from its seemingly stale precense in the hair product world.