Do You Find These Deodorant Ads Degrading To Women?
The British Advertising Standards Authority is at it again! They just banned a Lynx advertising campaign for being degrading to women.
Lynx (which is British Axe) is under fire for ads featuring pin-up model Lucy Pinder. This is what the ASA had to say about the ruling:
We considered that the various activities that Ms Pinder carried out were presented in a sexually provocative way, and that alongside the focus on Ms Pinder’s cleavage … were likely to be seen as gratuitous and to objectify women. We considered that was emphasised by the text ‘Can she make you lose control?’ … and the invitation to ‘Play with Lucy’, which we considered would also be seen as degrading to women. We therefore concluded that the ads were likely to cause serious and widespread offense. We therefore considered that the poster would be seen to make a link between purchasing the product and sex with women and in so doing would be seen to objectify women.’
Take a look at the ads and video below. Do you find them degrading, or is the ASA being too strict?