Exactly one month ago, after MAC and Rodarte discovered that their Mexican-inspired and inappropriately named makeup collaboration was offending potential customers, they decided to donate all of the proceeds from the collection to families of young women in dangerous areas like Juarez. But today, they announced on Facebook that the makeup won’t even be shipped to stores.
The line, which featured products called “Juarez” and “Factory”, was inspired by a road trip the Rodarte sisters took through Texas and Mexico. But what had people like Jessica Wakeman at The Frisky so up in arms over the naming was the fact that Juarez is “an impoverished Mexican factory town notorious for the number of women between the ages of 12 and 22 who have been raped and murdered with little or no response from police.”
Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C’s commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.
M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue.
It’s hard not to respect a commitment like that to a social issue that wouldn’t be talked about otherwise, but we’re a little sad to see that the collection won’t be sold. In spite of — or perhaps because of — all of the controversy it created, it was one of the most anticipated product launches of the fall. But what this case does prove is that consumers have more power than they’ve ever had before in determining what makes it to the shelves of their local beauty departments.