Ever since details of the collaboration were revealed, the Rodarte for MAC make-up collection has sparked controversy among fashion writers with its thoughtless product names and lack of skintone variety. But instead of letting the metaphorical flames settle themselves, both brands took matters into their own hands. After a letter of apology, a promise to change the product names, MAC announced plans to donate a portion of the proceeds to those in need in Juarez. And now they’ve taken things one step further. On Friday, Temptalia announced that MAC executives and Mexican government officials have made arrangements for 100% of the collection’s global profits to be donated to initiatives benefitting the women and girls of Juarez.
MAC President John Demsey gave an open statement on the issue, declaring that the company will do all they can to improve their relationships with all communities affected:
“We are deeply sorry and apologize to everyone we offended, especially the victims, the women and girls of Juarez and their families. We have heard the response of concerned global citizens loud and clear and are doing our very best to right our wrong. The essence of MAC is to give back and care for the community and our initial handling of this makeup collection was not reflective of MAC’s values. MAC and Rodarte are committed to using these learnings to raise awareness on this important issue and to leverage our unique platform to help the women and girls of Juarez.”
Sisters and Rodarte designers Kate and Laura Mulleavy issued a similar statement, adding that “as designers, we strongly feel it is our responsibility to use ideas and actions for the good of our global community.”
The two companies will be consulting with members of CONAVIM (National Commision to Prevent and Eradicate Violence Against Women) and other experts, to “develop a comprehensive framework” that allocates their grants to organizations with notable track records on improving the lives of girls and women of Juarez. Along with donations, the collective also plans to change the collaboration’s initiatives to raise global awareness of the issue.
Although the announcement was made last week, we felt it was important to point out the brand’s valiant effort to respond such a marked misstep. Taking the leap from a simple statement of apology to a full-flight, non-profit campaign is a rare occurrence in these times — BP, take note! – and we couldn’t have asked for a better response.