MAC’s New Wonder Woman Line Is ‘Larger Than Life’
Probably not, but WWD reports the company has pinned its hopes of a big hit on the superhero, projecting that the Wonder Woman products will be bigger than its Hello Kitty and Barbie collaborations.
And maybe that’s because the character represents so much to so many women and girls all over the world. (Also, Barbie had nothing to do with stopping the axis powers.) To back up Wonder Woman’s oversize strength and popularity, MAC made all of the products in her collection bigger. A $20 mirror “rivals the size of a bread plate,” while jumbo lip glosses go for $19.50. (You can also by a set of brushes for $49.50 that comes with its own utility belt.) And for the most part, the collection’s colors are reflect the colors the Amazonian superhero would have worn herself.
Compacts and cases are done in the character’s signature royal blue, fire-engine red and taxi-cab yellow with an eye-popping Wonder Woman logo. The eye shadow lineup includes iridescent white, pink and bright silver shades, as well as dark forest green, olive-bronze and lime with yellow frost; mascaras are done in shades of purple, green and blue in addition to black, and nail polishes are available in bright red and navy blue.
The collection will debut in a pop-up shop in New York City on Jan. 27 (Lynda Carter, if you’re reading, will you be there?), but it’ll be available in almost 770 stores across the country by mid-February, and globally by March.
MAC to Launch Wonder Woman Line [WWD (Subscription Required)]