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SOLVED: The Mystery Behind All Those Concealer Mishaps!

by Verena von Pfetten | 5:04 pm, January 10th, 2011

UPDATE: A representative from Makeup Forever called us Tuesday morning to say that someone is feeding Wendy Williams incorrect information. The company doesn’t know what brand of makeup is making Hollywood’s leading faces look like they’re wearing pounds of concealer when the flashbulb lights up, but is certain it’s not a Makeup Forever product. Let the mystery continue!

***

It’s the mystery that stumped a nation: why were normally well-heeled and perfectly put together celebs suddenly appearing in public looking like they’d washed their face with baking powder? First Nicole Kidman walked the red carpet with mounds of white powder carpeting her cheekbones, then Uma Thurman showed up for an event with a light dusting of the same substance all over her face. And just last week, Eva Longoria stepped out for dinner in NYC with the makeup equivalent of football player eye black underlining her peepers. What gives? Well, consider the mystery solved.

According to Wendy Williams and her make-up artist, Makeup Forever’s HD Microfinish Powder is to blame. The Frisky reports:

Wendy said on her show today that her makeup artist told her the Microfinish Powder is meant for HD TV. It looks beautiful in person and through HD cameras, but the minute someone snaps a photo using flash, the powder becomes visible. The Microfinish Powder is available in one universal shade—white—but is also translucent.

A comment on the Huffington Post from yesterday backs up Williams’ assertion.

The white powder that Uma and Nicole Kidman had trouble with is by Make Up For Ever and is their HD Powder. It’s white but goes on transparent. It’s great stuff, really hides everything and makes your skin look flawless, only problem is it shows up white if you’re photographed.

Call us crazy, but no matter how good this powder is — isn’t the flash problem a bit of a deal breaker, especially for celebrities? On what planet would any of the above women go out in public and not be photographed?

What do you think? Would you use it?
[via The Frisky.]



  • angielynne

    I do use it and it only does that if you use too much!

  • trine
  • http://twitter.com/ema_lou_c Emma Clarke

    here is a video to demonstrate this
    http://www.youtube.com/watch?v=fM4foAf1tHc

  • stacey

    Tsk tsk for the makeup artist not using the powder in the way it should be used – SPARINGLY. If they feel the need to pack on powder, they should pick something else.

  • http://twitter.com/plastic1022 Heidi N.

    I actually went out and bought the HD High Definition Powder and conducted an experiment with my sister – I took photos of her with makeup WITHOUT the HD powder, and WITH the HD powder. The verdict? HD High Definition powder definitely could be responsible for Eva’s mishap. We have the results here http://theplasticprincess.com/product-review-makeup-forevers-hd-powder-is-a-disaster/
    It shows what happens when you wear the HD powder and take a photo of your face with flash.

  • Lollie

    absolutely hideous, lol wow so expensive and look what it does? makes you look all kinds of crazy!

  • Hfox1203

    This product is intended to use sparingly, very little goes along way! I think people are overloading this product because they think it is like other powders!

  • Sydney

    I don’t think this powder would be a big problem for me because I’m pretty much white as a ghost already. It also looks like they really caked that powder on, which you’re not supposed to do. Still, I’ll stick to my MAC Prep+Prime finishing powder because I really don’t want anything that could possibly give a white cast (haha, as if it’d even show up on me!).

  • katie

    I use several makeup forever products, and one thing I’ve learned is that a little goes a long way with all of their stuff. The people using their finishing powder and having it show up in pictures are obviously putting way too much on because they aren’t used to makeup forever products, and they aren’t able to tell because its translucent.

  • Erin

    I adore Makeup Forever HD Microfinish Powder.  Frankly, powder can be dangerous in the wrong hands.  This product is one that I would never be without.  It not only helps with final blending which is key to a great look but it seals your makeup for an entire day.   Photographs taken of me do not look anything like the one’s above.   

  • Moira Coops

     I am a professional makeup artist for more than 20 years. Yes it is the makeup forever HD powder, it s just that the makeup artists who used this on Nicole and Uma were not experienced with this product. One has to really blend it well and in small circular movements being very careful not to use too much, the other thing that I always do for Celebrities and Models and Brides when I use this product is to take a flash photo of them when I am finished to do the final check in the camera, it will show up immediately if you have not blended well or applied too much!  It is a wonderful product but one has to know how to use it.
    Moira

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