Young Women Don’t Use Many Beauty Products, Says Study

vintage beauty vanity

Despite our willingness as adventurous editors to push boundaries every now and again, we tend to stick to a pretty strict beauty regimen each morning. And by this we mean, despite our overflowing cosmetic bags, we don’t use that many products on the regular.

Between hair and makeup, we typically use about 6-8 beauty weapons a day to keep our skin moisturized, lips balmed, eyes lined, and hair voluminous. However, according to a StumbleUpon survey brought to our attention by HuffPo Beauty, we use TWICE as many products as the majority of women in our age group. We knew we were vain, but not by a twofold.

StumbleUpon reports that:

In a study of women ages 18-25, 67 percent said they use 0-3 products in their morning hair and beauty routine. In contrast, 20 percent said they use 4-7 products and 10 percent said they use 8-12 products. Only 3 percent of young adult women use 12+ products in the morning.

The good news for us is that it’s predominantly a matter of geography – a bit of an East Coast vs. West Coast situation, if you will. The survey found that 75 percent of women in the West use 0-3 products in the morning, while Northeastern girls use a sizable 8-12. We’re attributing the latter fact to the fine female denizens of the Jersey Shore, but still, our New York City counterparts are making us want to step up our primp game.

In addition, the report also found that 24 percent of 21-year-old women use 8-12 beauty products in the morning compared to just 5 percent of 24-year-old women and that 72 percent of 25-year-olds only use 0-3 products in the AM. So if we have it right, by the time we hit 30 it’s likely we’ll no longer of the desire or tools for a proper cat eye. That’s just preposterous.

One last fun fact: 4x more women use lipstick in the Northeast compared to the Midwest, which is proof that Midwesterners have yet to learn what a swipe of MAC’s Lady Danger can do for a girl’s morale.

[Huffington Post]

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