WATCH: Not Wearing Mascara Will Make You Look Like A Liar

by Verena von Pfetten | 2:32 pm, October 4th, 2011

According to a new study published this week, makeup doesn’t just make women look more attractive, it also makes them look more competent and trustworthy. But while we’re all a bunch of self-confessed makeup addicts, it’s probably worth noting that this study was sponsored by a giant cosmetics company.

According to Good Morning America, the study was conducted by researchers at Massachusetts General Hospital, Harvard Medical School, Boston University, the Dana-Farber Cancer Institute, and Proctor & Gamble, which just so happens to be one of the largest beauty conglomerates in the world. Some of their brands include: Anna Sui, Clairol, CoverGirl, Dolce & Gabbana, Max Factor, Secret, and Styleite fave SK II. So while we’re not saying P&G’s involvement impacted the results of the study, we are saying it’s worth taking into account that a company with a serious vested interest in making women want to buy makeup conducted a study that showed women are perceived more positively if they wear makeup.