Marc Jacobs Isn’t Mad We Leaked Photos Of His New Fragrance Campaign

A few weeks ago, we reported that actress Dakota Fanning would be the new face of Marc Jacobs‘ fragrance, Lola. Turns out, we were sorta wrong about that. Fanning has signed up to star in a new Jacobs campaign, but it’s actually for Lola‘s sister fragrance, Oh, Lola!

The announcement of the new scent is one of many highlights in what’s been an exceedingly good week for Jacobs. He just won the CFDA’s Lifetime Achievement award, and now he’s all set to make a mint from his new fragrance venture. The new scent, which he described to Women’s Wear Daily as “sensual” and “sweeter” than the original, is slated to be in 2,000 stores across the United States by the end of the summer. And while the ads for the fragrance weren’t supposed to be seen until then, either, Jacobs says he’s not mad they were posted online beforehand.

“It’s the same backstage at my shows — there’s always something online before my show even starts because of all of the people backstage,” he said. “We live in a world where things leak. That’s just the way it is. I don’t think there’s anything damaging about ads leaking. It’s nice to keep things a surprise, but that’s not the world we live in. It seems like a waste of energy to get upset about it. It does raise awareness for the project and I don’t think that’s a bad thing.”

And we don’t either! The fruity scent itself will range in price from $48 to $88 a bottle, depending on what size you buy. There will also be a body wash for $40 and a body lotion for $45. Jacobs says there’s another fragrance already in the works, but for now, mum’s the word.

[WWD]

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