PHOTOS: Matthew Williamson’s Eye-Catching Benefit Beauty Collab
The makeup kit, created in conjunction with Benefit Cosmetics, has the saucy name “The Rich Is Back”, and contains three easy-to-wear shimmer shadows and one rich teal, a fire engine red lipgloss, a mini mascara, and a blush. Williamson was inspired by the ’70s — his favorite decade and the one in which Benefit was founded — and the influence is evident in the color palette and kaleidoscopic packaging.
The London-based designer told WWD that he was drawn to the brand’s spirited ethos, saying, “They take a slightly irreverent, tongue-in-cheek approach. And the optimism expressed in the brand is something I like to do in my work.”