Net-A-Porter Makes Moves Into Beauty


Watch out, wallets. Come March 20, you’ll have even more reason to spend hours pining over the wares on Net-a-porter, because the e-tailer-cum-publisher has just announced that they will be adding beauty to their already impressive selection of luxury goods.

But, as befits a site that carries $13,000 Oscar de la Renta ball gowns and $6,000 kaleidoscopic crystal pumps, don’t expect these to be your run-of-the-mill Sephora offerings (not that there’s anything wrong with those). WWD reports that the Quintessential Edit, as Net-a-porter has termed the category, will include such hard-to-find cult products as James Read’s tanning potions, Aussie-imported skin care by Aesop, Chantecaille’s cutting-edge cosmetics, and bank-breaking solid perfumes by Joya Ames Soeurs.

The selection will feature hair care, skin care, nail polish, fragrances, and makeup, and as the company’s managing director Alison Loehnis tells the trade, it was a natural next step after successfully breaking into menswear and discount merch:

“The proposition is really where the beauty-meets-fashion aspect, and we see it as so symbiotic with the rest of our offerings. As we’ve developed our content, beauty is such a big part of fashion. As we started to expand it was a disconnect to not be able to offer beauty. By being at the front lines, we have an enormous amount of insight and exposure to talent and also product.”

It’s a good thing the launch date is less than a week away, because our inner product junkie is already fiending for a fix.

[WWD]

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