File this under genius marketing ideas: Isaiah Mustafa, beloved as The Man Your Man Could Smell Like, has returned to defend his throne as the face of Old Spice against Fabio, the aging Italian model who tried to wrest it from his hands just last week. It turns out Fabio’s series of commercials for the deodorant brand were just an a set up for people to declare their love for Mustafa.
And that’s exactly what he’s challenging them to do. In the video below, Mustafa asks people to cast their votes for who they think should be the brand’s spokesperson. Every click, view, link, tweet and post (and plus one, if you’re so inclined) counts toward the total votes, so a well-timed social media share could make a world of difference for either candidate. It is, after all the most important election you have on your calendar this year, so we’d suggest taking it seriously. Watch both pitches, below: