Rachel Zoe Is The Face Of A New Lipstick Line

Rachel Zoe is paying more than just lip service to her new favorite lipstick created by New York-based brand Exude. The celebrity stylist is adding lipstick ambasador and spokeswoman for the brand to her already over-achieving resume that includes dressing the stars and designing a her own clothing line.

Zoe is not only a fan of Exude lipstick, she helped design its minimalist crystal applicator. “We wanted it to feel very streamlined so the packaging would not distract from the product,” said Zoe. “This lipstick is never not going to look pretty.”

Who knew that Zoe has considered herself somewhat of a lipstick aficionado all these years? “Of all the makeup I use, I’m most intrigued by and infatuated with lipstick,” she said. “I have full lips, so playing with color and texture has always been fun for me.”

The line, which features 14 colors with cream and gloss finishes, will be sold online starting August 2nd. If you’re craving Zoe’s look, you should know that her go-to Exude color is Cranberry.

Zoe is a true fan of the year-old brand and told Women’s Wear Daily, “I would never [promote] something I don’t wear myself or that I don’t believe in. I really believe in this product.” And we’re pretty sure that if Exude lipstick has the Rachel Zoe kiss of approval, it’s going to be great.

[WWD]

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