You know we love us some Rihanna here at Styleite — and whether she’s borrowing looks from other people or texting Katy Perry about what not to wear, she definitely makes a splash with her style choices. So why does her new fragrance (or at least what we know about it) leave so much to be desired?
The scent, called Reb’l Fleur, will make its debut in Macy’s stores everywhere on Jan. 25. Its name come the childhood nickname Rihanna’s grandmother gave her, but there’s nothing rebellious about it other than the wacky way it’s spelled. WWD reports that its comprised of scents that are actually quite sweet-smelling — and you could find a lot of them in a well-stocked fridge.
Developed by Caroline Sabas and Marypierre Julien of Givaudan, the structure has red berries, purple plum and peach. At the heart are Hawaiian hibiscus flower, violet, tuberose and coconut water. The base is formed by vanilla, patchouli, amber and musk.
But these commonplace scents are expected to make for uncommonly good sales — Parlux, the company behind Reb’l Fleur (and Paris Hilton and Jessica Simpson‘s fragrances) expects the scent to ultimately peak at $50 million in retail sales.
What do you think? Do you want to smell like Rihanna’s fruit salad? We’re not entirely sure that we do.
Reb’l Fleur: Rihanna’s Romance With Scent [WWD, Subscription Required]