Rita Ora Instagrams Teasers of Her Rimmel Collection

Instagram has a myriad of uses, from spreading news of your high-profile breakups to sharing the details of your DNA, to giving sneak peaks at your upcoming beauty collaboration.

Earlier today Rita Ora debuted her upcoming line with Rimmel London the 2013 way, sharing a few hashtagged 612x612s. We’re particularly excited for the seven apparently Crayon-inspired lipsticks: Rita obviously knows what’s up when it comes to getting the perfect vivid lip, and in lieu of a product that will give us her washboard abs, that Union Jack red is an excellent consolation prize.

Also flying the flag for London cool as the new Parisian chic are the nail polishes. We recommend wearing as many colors at once so you can use her own hashtag #clownout instead of the official #getthelondonlook.

The collection is set to hit shelves in February 2014.


‘Get the London look! #boo #blue’ @ritaora


‘My ever first line! #GETthelondonlook’ @ritaora


‘My favourite think chewing as a kid…’Crayons’ Now I’ve made my own lipstick just like a crayon but don’t eat it!!! #allredeverything #smellslikecandy #firstlook!!’ @ritaora


‘Colour Rush….The Redder the Better…#yum #Rimmel’ @ritaora


Related links:
Rita Ora Replaces Cara at DKNY, Also Upstages Her Nip Slip
Cara Delevingne, Rita Ora and Iggy Azalea Do Spandex at Club DKNY
Rita Ora is the New Face of Madonna’s Material Girl Line

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