The Sephora loyalty program, “Beauty Insider” has long given frequenters of the makeup superstore rewards for spending money there. Now the word on the street (ok, the internet) is that they have big plans for expanding the program with new incentives, new points, and new free stuff.
For those who don’t already know, Sephora’s program has two different tiers that are determined by how much money you spend at Sephora in one calendar year. For free you can join as a Beauty Insider, or a VIB Beauty Insider, and the idea is that the more you spend, the more rewards you can receive. For all you Sephoraholics, this isn’t news.
But now that Sephora is looking to improve the program, they’ve added a third tier, called VIB Rouge, for those who spend $1,000 or more in a year. If you qualify for the fancily-named VIB Rouge, you’ll now be able to get all Beauty Insider benefits, all VIB benefits, free shipping on all orders, unlimited access to The Beauty Studio, exclusive events and surprise gifts.
Let’s be honest, if you’ve spent $1,000 at Sephora, you deserve it.
But even if your spending habits are a bit thriftier, you can still benefit from the program’s re-vamp. From Aug. 12 to 18, Sephora is offering more Beauty Insider points than usual, and any purchase made during that time will give double the points to Beauty Insiders, triple points for VIB members and quadruple the points for VIB Rouge members.