Sephora Ups The Beauty Ante With In-Store Nail Bars & Same-Day Delivery


Most of us would agree that shopping at makeup megastore Sephora is like being a kid in a candy store. Well, get ready to experience some serious sweet tooth urges: Sephora is introducing in-store nail bars.

At the end of the month, the stores at 5 Times Square in Manhattan and on Powell Street in San Francisco will be graced with the presence of Sephora Nail Studio Art + Lacquer Services featuring XpresSpa locations. After the initial two openings, a to-be-determined number of stores will also receive nail bars by the end of the year.

The treatments at the nail bar will use products from Sephora by OPI, Dior, Nars, Nails Inc. London, Perfect Formula, and Sephora Collection. Sephora is partnering with airport favorite XpresSpa to accomplish this beauty feat.

This isn’t the only new initiative that Sephora has revealed recently. As of July 12, the store offers same-day delivery for its Manhattan clients. Complete with uniformed “product chauffeurs” and Sephora-branded Mini-Coopers, this delivery service is one-of-a-kind.

Explains senior vice president of marketing Sharon Rothstein: “Our clients in Manhattan are some of the busiest people in the country, so offering same-day delivery just makes sense. The entire experience, from order placement, to the cars, to the product chauffeur, is an extension of the strong client service we have become known for.”

So there you go, two more excuses to shop at Sephora. Thank us later.

[WWD]

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