Skin Care Gurus: Let The Experts Work Their Magic

I must admit, I’m a product junkie… I love searching for the latest and greatest skin care line, and discovering the best anti-aging wrinkle reversing serum which incorporates the most advanced technology. After all, who isn’t searching for the fountain of youth?

If you’ve ever been bombarded as you walk through the beauty aisles of Saks or Bergdorf Goodman, you’re not alone — like anything in life, sometimes we need a little direction. Just as we hire personal trainers, nutritionists and stylists to help us look and feel our best — hiring targeted skin care coaches seems to be the new trend. Imagine: skin care “prescribed” just for you –- that’s quite a lovely little luxury.

Skin Authority is one company that offers its clients skin care coaches who guide you through your skin care regimen — available at luxury spas like Ritz-Carlton, Golden Door, Sea Island Resort, SpaTerre, or even at your convenience, online. And other beauty brands like Skinceuticals and Murad are following suit. On Murad’s website, you can have a personal live chat with Dr. Murad — the skin guru behind the innovative products.

Skin Authority CEO Celeste Hilling says the benefits of having a skin coach (to consumers) are clear — think of the three T’s: Time, Tips and Technology. With such dramatic changes over the last five years in skin care products and treatment technologies, she says there are hundreds of options on the market and that it’s increasingly more difficult to know what advancements really produce results, and which are just “hype”. A skin care coach sorts through the trash, (or what products aren’t right for you and therefore will end up in the trash), and can save you a lot of time while putting together your own personalized plan.

Hilling says “being healthy – feeling good, looking good – is a necessary luxury in today’s 24/7, crazy busy world. Though, unlike a fancy car or expensive home, your health and the way you feel about yourself when you look in the mirror are permanent. You can’t put a price on positive self-esteem and feeling good every day; and with a skin care coach you don’t have to do so!”

Recently, Skin Authority even introduced a new wrinkle reversing serum — its the company’s first product to incorporate breakthrough SGF-4 (skin growth factor) technology. Within a few minutes of the first application, you should see some of your wrinkles plumped up, and a more radiant skin tone with a tighter, smoother glow. Sounds like a winner to me. Client Bertice Berry claims Skin Authority “turns back the ravages of time” and when she saw her former make-up artist after years of using the beauty line, he said Bertice looked younger at 48 than she did at 35! Sounds like she struck gold in her search for the fountain of youth.

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Wendy Furrer is a freelance reporter, producer and writer who lives in New York City. She previously reported on-air and produced for CNBC’s highly rated lifestyle show, High Net Worth, where Wendy reported on lifestyle and business topics such as investing in art and real estate, fashion and beauty trends, food and wine, travel, celebrities and their philanthropies, and how the economic downturn has affected the luxury market. Wendy holds an MBA from IESE Business School in Barcelona, Spain, and a Bachelor’s degree in both International Affairs and Spanish from Lafayette College in Easton, PA.

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