Star Wars, that multi-billion dollar empire of science-fiction perfection, is branching out of the action-figure-and-costume racket and breaking into the beauty business by launching two fragrances this fall.
Well, OK — we can’t tell yet if bottles of Slave Leia and Eau Lando (yes, those are their actual names) are officially licensed Lucasfilm products, but we’re willing to bet that whoever concocted these bottles of scent thinks they’re going to make a killing.
Slave Leia features notes of white peach, lily, bergamot, heliotrope, jasmine and musk, and its prototype bottle has a chain around its neck, like Leia did when she was imprisoned by Jabba the Hutt. Eau Lando’s bottle wears a blue cape and smells like a “potent mix of mandarin warmed with incense and lotus flower, exotic woods, dark violet and sensuous musk.” (Quite frankly, Eau Lando’s notes sound like something only our aunt would want to wear.)
We’re no stranger to the pull of the celebrity endorsement or private label products sponsored by big brands. But we’re just curious to see how these fragrances are going to do at the point of sale because, well, we don’t know anyone who’d actually get sucked in to the hype of buying this stuff.
Product launches in the beauty business are highly produced and extremely serious business ventures, sometimes requiring large amounts of capital and extensive research — even industry power houses MAC and Rodarte had to learn that lesson the hard way. Mary J. Blige was able to move over 50,000 bottles of her perfume in one day on HSN, and Paris Hilton tried to channel Marilyn Monroe on the red carpet for the launch of her perfume Tease.
But from the presentation to the packaging to the website bottles of the Star Wars fragrances are featured on, it doesn’t feel like anyone is taking these scents all too seriously. And even if the fragrances are supposed to be a joke novelty item, they wouldn’t be going on sale if someone didn’t want to make a little bit of money.