If you’re a fashion designer, launching a full cosmetics collection is a big undertaking — especially if you run a relatively new brand. But Tom Ford says he’s excited about the new beauty products he’s working on, and that might be because he already uses a little makeup on himself here and there.
In an interview with The Daily Telegraph, Ford said there’s huge growth potential for a makeup line, because it’s a way for his business to connect with his brand without having to shell out literally thousands of dollars on his clothing. It’s the same philosophy behind those tantalizingly advertised fragrances and lipsticks of his — and he’s betting Tom Ford-branded rouge and eyeliner will sell like hotcakes.
“Have you noticed how much make-up girls are wearing these days? It’s because it’s cheaper than buying clothes. I love beauty products. At Gucci I’d spend days working with a make-up artist getting the show to look right. I was never drawn to walking in women’s shoes that’s maybe why some of them hurt. I never had a desire to wear the clothes. I’m probably the only man in England who doesn’t want to dress in drag. But make-up? That I’m serious about.”
Ultra serious. So serious, in fact, that at one point he “volunteers to apply the same yellow mattifying eyebag concealer” on the woman interviewing him that he wears himself. But hey, what better vote of confidence could a product have than an endorsement from Tom Ford? Take in more of Ford’s endorsements below:
On aging gracefully:
He makes Whitney, his PR, try on everything from his womenswear and, when she’s around, Carine Roitfeld, former French Vogue editor and his old collaborator from the Gucci days. “If they don’t wear it, it doesn’t go into production. It’s not about youth (Roitfeld is in her mid-50s). Ninety per cent of looking good is about being slim and limber – and how you move around.
On deciding to go back into fashion:
“I would lose my mind if I just did films and my next film [which he has written although he won’t divulge more, apparently it’s comic] is ready to go. But even if I cast it now, it would be another 18 months before we were on set. I enjoy the speed of fashion. I love doing different things and I think I still have something valid to say in fashion.”
On designing women’s wear:
“I’m not Doing The Fashion System. I don’t do shows. I don’t have reviews. I’m not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them”.
We’ll never get sick of Tom’s work — or his quotes, either. Read the rest of his interview here.