Usually when we get our nails done we either have our nose in a copy of Vanity Fair or, if that’s been snatched up, we’ll resign ourselves to watching Mario Lopez on E! News (don’t the technicians ever tire of him?), so the idea of taking in cool new contemporary art while we get our tips touched up is an intriguing one to say the least.
Enter Vanity Projects, a gallery space-cum-nail salon set to open its doors in NYC this summer. The project is the brainchild of art curator Rita Pinto, and was borne of a smaller pop-up concept open Saturdays in March at Queens’ MoMA PS1. Beautylish photographed the space, itself a visual riot with its array of gleaming tinsel sculptures, its artists-in-residence, and, of course, the nails. They also spoke with Pinto about the upcoming stand-alone space, which will feature a gallery of video art, something she has been curating for more than 12 years:
“Getting my nails done has made me realize how much time goes into the nail art process. Because nail art customers are a captive audience, I wanted to merge the experience with video art…I find people do what I call ‘video art drive-by’s’– they peer in, they look, but they don’t get the whole story. As video art gains more momentum, we need to find a way…to cultivate some kind of appreciation for it. I thought what better way to do that than a salon setting.”
And if that’s not reason enough to make the trip to the Lower East Side, New Yorkers, Pinto will be bringing in artists from far-flung places like London, Thailand, and Canada (ok, the last one’s not so far-flung). Needless to say, you’ll know where we’ve been when you see us this summer with manis fit to be framed.
The pop-up is open for business at MoMA PS1 in Queens for the next two Saturdays (March 9 and 16) and Vanity Projects Salon is set to open in July.