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WATCH: Abercrombie & Fitch Ad Features Half-Naked Dudes Kissing In The Shower

Abercrombie & Fitch‘s advertising has always been overtly homoerotic, but now the retailer has upped the ante and put out a video featuring a dude kissing another dude in a shower.

A&F go-to photog Bruce Weber directed the black and white clip, which opens with the following quote: “Other sports require one ball. Wrestling requires two.” It mostly involves shots of very wet, impressively muscled, half-naked dudes in a shower. The guys wrestle, gaze at each other, and make O-faces. And then one guy tenderly kisses another on the forehead.

Is this Abercrombie’s way of finally acknowledging the gay imagery in its marketing materials? Maybe. Regardless, it certainly fulfills A&F’s insanely sexy ad criteria.

[Bruce Weber via Huffington Post]



  • Justin Fenner

    I love that the ad at the end of this video is for OverweightDate.com.

  • Chickatchi

    While the macho consensus would dictate that male dancers are homosexuals doesn’t it occur to anyone how football players..soccer,,,baseball etc are all male in the shower wrestling grabbing each other on the ass….seems this ad is right on. 

    Carry on gentleman.   We won’t tell.  :P

  • Ssnoah77

    I find it disgusting…..

  • http://twitter.com/GoldieVonTease MisFit_Masterpiece

    it’s a bit awkward to watch…. but it looked like a friendly kiss. am i turned on? no. men touching each other isn’t my thing. 

  • Listening24

    So woman to woman IS your thing then?

  • God

    Then why in the world did you watch it?  You are not only socially backwards,
    but intellectually unsophisticated as well.  I trust you do NOT vote.

  • http://www.facebook.com/joshualamarjones1 Ivy AllSmiles Taylor

    im really trying to understand how this ad makes me want to purchase their product…im a bit lost. am i the only one?

  • http://www.facebook.com/people/Christina-Johnson/551166716 Christina Johnson

    This pathetic commerical is just another example of how overly-sexed our society is putting in ur face how guys should look and act, and that guys acting like homos is a good thing?? How is the world does this make anyone want to buy their brand?? Unless they are trying to reach out to gays or something?? I dont get it. Its stupid…stupid is the only word I can even explain this as. LAME   And whoever is makeing comments on here under the name God…unless you are Him, dont put that as your name, you are not even close to worthy to have such a name like that

  • Free For All

    I love it. Great ad! Next time, mouth to mouth kissing please!

  • You’re not God.

    You’re an idiot.

  • You aren’t God

    Again, “God”. Why must you comment on everyone’s opinion you just sound stupid. 

  • Ryan

    totally pleased that they have no problem showing homosexuality, it just goes to show how far we have come in even just a decade. I am however going to have to agree with Ivy and say that the ad does not really make me understand what their selling or why I should buy it, but that is nothing new for Ambercormbie & Fitch.

  • Grandtime

    I would buy the shorts.Oh wait I already have them all. Good commercial.

  • TeenSwagGod

    I just watched this. trust me never view this ad with your mom in the room.

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