A&F Offers To Pay The Situation To Stop Wearing Their Clothes

by Justin Fenner | 10:02 am, August 17th, 2011

In an effort to protect its reputation, teen retailer Abercrombie & Fitch has offered The Jersey Shore‘s Mike “The Situation” Sorrentino a “substantial payment” to stop wearing its clothing.

In a statement released Tuesday, the company explained that it was “deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.” That image, we’ll take this opportunity to remind you, is one that celebrates youth at all costs, inappropriate black and white photography and not telling your girlfriend what you and Trip did at the mountain house last weekend. And as far as A&F’s marketing people are concerned, whenever the Situation goes out with the rest of the Shore cast and gets drunk in a pair of Classic Straight Sweatpants, he’s making them look bad. (Something sort of similar happened when the people at Coach bought Snooki a Gucci tote.) Per the statement:

“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”

And we agree — when the Sitch is filmed going out, drinking alcohol like its Aquafina and more or less ruining perfectly good hot tubs, we find that distressing, and the last thing we want is to look like him. What we find even more distressing, however, is a clothing company whose success is built upon countless acts of bigotry and a corporate culture that promotes promiscuity, half nakedness and wearing flip flops in the snow. But that’s just us.

If Abercrombie wants the Situation to stop wearing his clothes, we guess that’s fine, but it shouldn’t pretend it’s asking him to do so because he makes the brand look bad. It’s because no one in America buys their clothing anymore (well, except for this lady) and they badly need the press.

[WSJ]

Abercrombie and Fitch The Situation

http://www.facebook.com/abe.gurko Abe Gurko

Yes, I am going to take full credit for Abercrombie & Fitch‘s recent move to pay off The Situation in order to have him cease and desist from wearing A & F crap http://bit.ly/pVOLRT
em_z

“…and not telling your girlfriend what you and Trip did at the mountain house last weekend”

this is why i read this blog
http://pulse.yahoo.com/_ZIQS6YEA47QFXGOR4JWUBU2QRM Shark City

A & F, how about this. I am an american and i feel that people like you with complete disregard to our freedom, I want to pay you some money to move out of my country!!!!!!!!!!!!!!!!!!!!!!!!!!bitches

I dont watch JS but this is the most ridiculous proposal i’ve ever seen. A/F associate’s, go f*ck yourselves.
Plooky Plockily

I’m sure this will work as well as it did for Cristal Champagne & Diddy. No upscale events will touch it anymore.
http://pulse.yahoo.com/_FSPIVAFYI672OH5NOKVRTEZA4U MadCharles

The absurd eating the absurd. What a great campaign.
Anonymous

Fact: Hell all of the fat people out in the real
world just want to buy cloths that fit them before some kid takes it of the
rack and all day long has to hold them up off the ground. What is the point
does anyone ever by small stuff. It’s on every rack but no XXXL or XXXXL or
first gone!
Nature Freak

I’m with “The Situation” on this one. Screw Abercrombie & Fitch! They are low lifes, even lower than The Jersey Shore.
Nature Freak

Nature Freak likes fitted clothes.
Nature Freak is old school.
AlGore

We all watch the Jersey Shore at my house because it’s like watching people from another planet. Who knew there were people like that out there. I find this A & F business pretty funny.
Just some Blow Hard…

Let me get this straight. A company on the “sweatshop hall of fame,” lost a few class action lawsuits due to discrimination, & uses “questionable” marketing campaigns, doesn’t want “The Situation” to wear its clothes because he makes the company look bad?

Logic!
Joyfull40

Sometimes payback works, sometimes it doesn’t. In this case, maybe it did. A&F stocks took a bit of a dive after this out of whack offer. Could be a coincidence, but…
Me

A&F is not even that reputable of a brand… all they do is paste their logo on every piece of clothing they make… nothing classy about that! and clearly picking a fight with him is a bad idea… i mean there stocks sure took a hit!
ThePredicament

I wish A&F would pay me to not wear their clothes.
Niteryder310

haha…its so funny how this idiot describes why he doesnt want him to wear the A&F cloths soo good. Seems like hes a big fan of the show to if he knows THAT much… its actually making ur image better douche

A&F Offers To Pay The Situation To Stop Wearing Their Clothes

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